Starbucks instant coffee with your Egg McMuffin?

I just had my first (and last) instant Starbucks Coffee. No kidding, hell has actually frozen over and the geniuses at Starbucks have given this atrocity of coffee the name of Starbucks VIA Ready Brew.

What's so bad with Starbucks Instant Coffee you might ask?

1. Horrible taste. Very similar to burnt, gritty, truck driver friendly, 3 day old, convenient-store-quality taste. Imagine 7-11 coffee quality 10+ years ago!
2. Just Add Water. What the %$#@? The instructions on the Starbucks VIA Ready Brew instant coffee suggests adding boiling water, cold water (for item #1 to be served "iced") or milk for ideal preparation prior to tasting this terrible abomination of coffee given birth by the accountants at Starbucks that have figured out how to save money by removing the actual coffee bean from the Costs of Goods Sold. P.S. - If I had the time and desire to actually wait and boil water myself, wouldn't you think I would actually want to enjoy my Starbucks coffee?
3. What's next? This reminds me of the executives at Coca Cola thinking it was a good idea to replace Classic Coke with "New Coke". Do you remember that Coke/Pepsi challenge? Pepsi tasted pretty damn good next to New Coke. I would not be surprised to see Starbuck's being offered at McDonald's......it would be a lateral move with the taste of coffee served at McDonald's; however, with the Starbuck's name recognition, they might actually add several millions dollars to each others bottomline.....